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CITY OF LINCOLN



MarketSharePR and the City of Lincoln produced a series of 10 videos that supports an ongoing Shop & Live Local campaign. Each video features different key landmarks and attractions in Lincoln, California to support tourism and encourage residents to do business within their town. Some videos will focus on larger shopping centers, some will take a closer look at specific places, and others will explore recreational activities like the Wine & Ale Trail.




 

LANDMARK & TOURISM FEATURES

Focused on larger shopping centers and exploring recreational activities




Love Lincoln Shop Local

Love Lincoln/Shop Local Campaign Intro

City of Lincoln




Placer County Wine & Ale Trail

City of Lincoln




Gas Up!

City of Lincoln




 

SMALL BUSINESS FEATURES

Each video features different key landmarks and attractions in Lincoln, California to support tourism and encourage residents to do business within their town.




Love Lincoln Shop Local

Small Business Feature

City of Lincoln


THE PERFECT DOZEN

RUSTIC CROWN

LINCOLN FLORIST & GIFTS

BUONOROTTI RISTORANTE

INFUSION BEER & TAPROOM

LA PICCOLINA

LIGHTHOUSE RESOURCE CENTER

SIMPLY NUTRITION

MI TIENDA

MR. PICKLES

FIELD HAVEN

MAGGY MAY’S

SIERRA HILLS FRAMING

OLD TOWN PIZZA

SLICE

RACEDAY CYCLE & MULTISPORT




$100 Date Ideas

Small Business Feature

City of Lincoln


FOURK KITCHEN

CASA RAMOS

LOLLY'S

MOUNTAIN MIKE'S

GET AXED




 

MOBILE TEASERS

“Travel” videos + Buzzfeed teasers (10 each)

2:00 Total Run Time per video, 0:15 for teasers


10-15 second teasers made for social media. Video topics and presentation style were determined in pre-production and focused on the goal of producing an entertaining, informative video series that Lincoln residents and entrepreneurs can be proud of.


  • Pre-Production: planning and meeting with MarketSharePR and The City of Lincoln to determine details for script, storyboard, locations, shoot specifics, presentation style, graphics, text, and editing specifics. Coordinating logistics, scheduling talent & securing locations.

  • Filming: set up with professional lighting, audio, camera equipment, and crew for each location with given talent.

  • Post-Production: finished pieces included editing, color grading, sound mixing, music licensing, and graphics.




Play Local

City of Lincoln




Shopping Teaser

City of Lincoln




 




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