CITY OF LINCOLN

rknight76
Apr 5, 2023
1 min read

Updated: Apr 19, 2023

MarketSharePR and the City of Lincoln produced a series of 10 videos that supports an ongoing Shop & Live Local campaign. Each video features different key landmarks and attractions in Lincoln, California to support tourism and encourage residents to do business within their town. Some videos will focus on larger shopping centers, some will take a closer look at specific places, and others will explore recreational activities like the Wine & Ale Trail.

LANDMARK & TOURISM FEATURES

Focused on larger shopping centers and exploring recreational activities

Love Lincoln Shop Local

Love Lincoln/Shop Local Campaign Intro

City of Lincoln

Placer County Wine & Ale Trail

City of Lincoln

Gas Up!

City of Lincoln

SMALL BUSINESS FEATURES

Each video features different key landmarks and attractions in Lincoln, California to support tourism and encourage residents to do business within their town.

Love Lincoln Shop Local

Small Business Feature

City of Lincoln

THE PERFECT DOZEN

Donut Shop

820 Sterling Parkway

Sterling Point Center

RUSTIC CROWN

Gifts, Antiques & Collectibles

531 Lincoln Blvd,

Downtown Lincoln

LINCOLN FLORIST & GIFTS

Flower Shop

509 Lincoln Blvd,

Downtown Lincoln

BUONOROTTI RISTORANTE

Italian Restaurant

460 Lincoln Blvd,

Downtown Lincoln

INFUSION BEER & TAPROOM

Pub

845 Twelve Bridges Dr.,

Twelve Bridges Center

LA PICCOLINA

Baby Boutique

110 Gateway Dr.,

Gateway Plaza

LIGHTHOUSE RESOURCE CENTER

Counseling and Family Therapy

110 gateway Dr.,

Gateway Plaza

SIMPLY NUTRITION

Health Foods

855 Twelve Bridges Dr.,

Twelve Bridges Center

MI TIENDA

Mexican Market

155 Joiner Parkway Plaza

MR. PICKLES

Sandwich Shop

307 Lincoln Blvd,

Downtown Lincoln

FIELD HAVEN

Thrift Store

454 F St.,

Downtown Lincoln

MAGGY MAY’S

Gifts & Beauty

519 Lincoln Blvd,

Downtown Lincoln

SIERRA HILLS FRAMING

Picture Frame Shop & Gallery

531 Lincoln Blvd.,

Downtown Lincoln

OLD TOWN PIZZA

Pizza Parlor

599 Lincoln Blvd.,

Downtown Lincoln

SLICE

Brewery & Taproom

655 6th Street,

Downtown Lincoln

RACEDAY CYCLE & MULTISPORT

Bicycle Shop & Bar

855 Twelve Bridges Dr.

Twelve Bridges Center

$100 Date Ideas

Small Business Feature

City of Lincoln

FOURK KITCHEN

Fine Dining Restaurant

825 Twelve Bridges Dr

CASA RAMOS

Mexican Restaurant

920 Sterling Pkwy

LOLLY'S

Ice Cream and Confections

668 5th Street

MOUNTAIN MIKE'S

Pizza

820 Sterling Pkwy

GET AXED

721 Sterling Pkwy

Sterling Pointe Center

MOBILE TEASERS

“Travel” videos + Buzzfeed teasers (10 each)

2:00 Total Run Time per video, 0:15 for teasers

10-15 second teasers made for social media. Video topics and presentation style were determined in pre-production and focused on the goal of producing an entertaining, informative video series that Lincoln residents and entrepreneurs can be proud of.

Pre-Production: planning and meeting with MarketSharePR and The City of Lincoln to determine details for script, storyboard, locations, shoot specifics, presentation style, graphics, text, and editing specifics. Coordinating logistics, scheduling talent & securing locations.
Filming: set up with professional lighting, audio, camera equipment, and crew for each location with given talent.
Post-Production: finished pieces included editing, color grading, sound mixing, music licensing, and graphics.