CITY OF LINCOLN
- rknight76
- Apr 5, 2023
- 1 min read
Updated: Apr 19, 2023
MarketSharePR and the City of Lincoln produced a series of 10 videos that supports an ongoing Shop & Live Local campaign. Each video features different key landmarks and attractions in Lincoln, California to support tourism and encourage residents to do business within their town. Some videos will focus on larger shopping centers, some will take a closer look at specific places, and others will explore recreational activities like the Wine & Ale Trail.
LANDMARK & TOURISM FEATURES
Focused on larger shopping centers and exploring recreational activities
Love Lincoln Shop Local
Love Lincoln/Shop Local Campaign Intro
City of Lincoln
Placer County Wine & Ale Trail
City of Lincoln
Gas Up!
City of Lincoln
SMALL BUSINESS FEATURES
Each video features different key landmarks and attractions in Lincoln, California to support tourism and encourage residents to do business within their town.
Love Lincoln Shop Local
Small Business Feature
City of Lincoln
THE PERFECT DOZEN
RUSTIC CROWN
LINCOLN FLORIST & GIFTS
BUONOROTTI RISTORANTE
INFUSION BEER & TAPROOM
LA PICCOLINA
LIGHTHOUSE RESOURCE CENTER
SIMPLY NUTRITION
MI TIENDA
MR. PICKLES
FIELD HAVEN
MAGGY MAY’S
SIERRA HILLS FRAMING
OLD TOWN PIZZA
SLICE
RACEDAY CYCLE & MULTISPORT
$100 Date Ideas
Small Business Feature
City of Lincoln
FOURK KITCHEN
CASA RAMOS
LOLLY'S
MOUNTAIN MIKE'S
GET AXED
MOBILE TEASERS
“Travel” videos + Buzzfeed teasers (10 each)
2:00 Total Run Time per video, 0:15 for teasers
10-15 second teasers made for social media. Video topics and presentation style were determined in pre-production and focused on the goal of producing an entertaining, informative video series that Lincoln residents and entrepreneurs can be proud of.
Pre-Production: planning and meeting with MarketSharePR and The City of Lincoln to determine details for script, storyboard, locations, shoot specifics, presentation style, graphics, text, and editing specifics. Coordinating logistics, scheduling talent & securing locations.
Filming: set up with professional lighting, audio, camera equipment, and crew for each location with given talent.
Post-Production: finished pieces included editing, color grading, sound mixing, music licensing, and graphics.
Play Local
City of Lincoln
Shopping Teaser
City of Lincoln
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