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PRE-PRODUCTION

We not only want to make beautiful and engaging media content for you, but we also want your endeavors and effort to be fruitful. In order to get you the best return on investment, let's follow this simple step-by-step guide in order to ensure your hard work and investments gets you the results you want.

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Don't worry, we're here to help!

PROJECT BRIEF: A STEP-BY-STEP GUIDE

Create a Plan That Will Work

RESEARCH YOUR TARGET AUDIENCE

Knowing your audience allows you to see the importance of your brand in consumers' minds (and appeal to it) and gives you an edge over the competition by allowing you to reach and resonate with the right people.

DEFINE YOUR S.M.A.R.T GOALS

  • BE SPECIFIC - What do you wish to achieve?

  • MEASURABLE - How will you make sure you achieve your wish?

  • ACHIEVABLE - Can your wish be achieved with the available resources and time?

  • REALISTIC - Is the wish realistic, can it actually be achieved? 

  • TIME-BOUND - In how much time do you want to complete your goal?

WHERE WILL YOUR PROJECT BE VIEWED?

Fast forward to the future and imagine that your project has been completed, approved, and delivered. Now, you would like to share with the world! It can feel disappointing if no one views the work you poured your time and resources into. Make a plan to schedule an ideal time to post your project and find which platforms your target audience uses the most to get as many eyes on your work as possible.

WHAT IS YOUR CALL TO ACTION?

A cool video is just cool. A GREAT video gets people engaged. Brainstorm and find ways to connect with your audience well. Whether it's just a person scrolling past--pausing out of curiosity, or a die-hard follower; having a call to action will elevate your voice and encourage visitors to engage with your brand.

Project Brief

SCRIPTING, BUDGETS, PLANNING, AND LOGISTICS

How to Get the Best Visuals That Your Audience Wants

CONCEPTS & STORYBOARDING

Weatherlight offers our clients a visual reference that gives them the first glimpse of their story. We build ideas into concepts and storyboard them—demonstrating how they can be achieved. At this stage, we lay out your vision and bring your ideas to life. Our approach keeps your videos always firmly tied to your marketing strategy, target audience and dissemination platforms.

SCRIPT

We work with you to transform your concept into written words—ready to be captured. Our team recognizes that converting an idea into words can be a complex task, and we delve into our experience to create scripts that hit the right note.

ART DIRECTION

  • Determine how to present concepts visually 

  • Select which photos, art, or other elements to use

  • Develop an overall style and communicates to the crew

  • Manage and supervise designers

  • Review and approve designs

  • Communicate with clients to develop an artistic approach/style if no branding style guide is available.

  • Coordinate with all artistic departments

LOCATION SCOUTING

We have great stages and backgrounds at our studio for you to choose from but we can help if you need a special location for your project. We can also travel nationally to your location.

SET PLAN INTO ACTION

  • Assigning tasks to individual team members

  • Setting deadlines for each task

  • Providing resources to make sure everything is executed in time

Logistics
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